Created Image: Search for "California"





Creative Commons Licence



Created date

January 21, 2019

Critical Commentary

Substantive Caption:

Inspired by the diverse and contradictory results of a Google Image search of “California," this photomontage represents toxicity by simulating the paralysis of over-saturation. Leaving the search term sufficiently broad, Google’s algorithm turned up a siren-song representation of Californian nature and society as simultaneously idyllic and dangerous. Accordingly, the montage includes a glut of images of both devastation and opulence, of alarm and allure. The image also provokes reflection on the enigmatic and protean problem of human desire. In stark contrast to neoliberal musings, this montage highlights the human ability to uphold and perpetuate contradictions and, at times, to act against what individuals think is best for themselves and others. It thus prompts further consideration not only of the toxicity of our desires, but of a more insidious and unconscious desire for toxicity.
The style of photography ranges from documentary, landscape, and photojournalism to the promotional and the memetic, with the content ranging from utter ruination to luxury living. Data visualizations were intentionally mined from more or less questionable sources and extracted and layered in such a way as to inhibit, rather than produce a clear argument. By flooding the viewer with juxtapositions of the utopic with the dystopic, while also blurring any clear distinction between genres of fact, fiction, and fantasy, this image forces us to consider the near Sisyphean challenge of making a new, clear, and compelling visual statement within such an already saturated discourse. Hence the image’s title, Search for “California", is both descriptive and imperative, simultaneously indexing the method of production and also compelling the viewer to grapple with the paradoxical tropes of the strange-yet-familiar places in which we live and die together.

Design Statement:

This image simulates the disorientation engendered by the veritable saturation of the contemporary with ambiguous and contradictory visual discourses. Rather than privilege data visualizations as an endpoint or a stable conclusion, the image layers them in with other variations of visuals. The effect is relativization: scientific visualizations of data aggregates are not above, but lateral to advertisements, memes, and other modes of visual rhetoric and representation. They are all in the mix, the visual milieu of the quotidian Anthropocene. The act of juxtaposing these results aligns with James Clifford's conception of ethnographic surrealism, a common tactic of which was to create an “odd museum [that] merely documents, juxtaposes, relativizes—a perverse collection" (1981, 552). It thus utilizes paradox and antithesis, not to achieve further synthesis, to establish a new, even “truer” truth about the world, but to create an open space for thought and action that is "subversive of surface realities” (Clifford 1981, 548).


Clifford, James. 1981. “On Ethnographic Surrealism.” Comparative Studies in Society and History 23 (4): 539–64.


Adams, James. 2019. “Created Image: Searching for "California".” In Static: The Toxic Knowledge Politics of a Post-trust Era, created by James Adams. In Visualizing Toxic Subjects Digital Exhibit, curated by James Adams and Kim Fortun. The Center for Ethnography. June.