shifting meta-data to the text
Some of the authors suggestions seem to be pushing ethnographers to pull meta-data and other ingrained analytical tools into the audience's purview. For example, the authors promote using different quotation marks (single or double) to differentiate within text the source (e.g. a recorded quote versus a recalled quote) of an example. For the reader, this symbolic inclusion brings in a qualitative weight and descriptive scientific scene-setting that can alter a text's reception - but it also encourages researchers to think more closely about some of the meta-data they must collect and share.
a second reckoning
The authors discuss four aspects of ethnographic data around which new methodological and ethical questions have been prompted by techno-social advances. Ideally, the authors demand disciplinary standards that are flexible enough to not punish ethnographers whose projects cannot embrace the push for greater transparancy. An emphasis is placed on making analytical decisions, if not data, more transparant. The authors also push the concept of "reanalysis," whether external or internal to the ethnographer, to help address the "problem" or reproducability that occurs generally within the social sciences and particularly within ethnographic projects that by their very nature capture unique moments in the time/space/affect continuum.